29 Jun TREND REPORT : SS16
TREND REPORT : SS16
With the launch of our SS16 collection, ‘Terra e Mare’, just around the corner, we give you a sneak peak of the beautiful new July arrivals and introduce our style moods for the month ahead. Dive right in with us…
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For its Spring Summer 16/17 Collection, Aje delves into the beauty of the Italian ‘Terra e Mare’, meaning Land and Sea.
Looking thoughtfully towards the tangibility of the land to the spirituality and unpredictability of the sea, the collection perches itself between reality and daydream. Looking to contrasting elements, Aje stays true to its love of natural fibres and effortless aesthetic.
Breezy linens partner with intricate embellishment to mirror the majestic beauty of the Italian coast, whilst oceanic hues sit beside texturally rich, earthy tones. Referencing a modern bohemè, the seasonal Aje girl is nomadic by nature, yearning to play freely in the fresh air of Spring.
THE MODERN ROMANTIC
There’s a feeling of freshness in the air for Spring. With a nostalgic nod and a dash of whimsy, the new season’s romantic feel is however decisively modern. With a revival of florals, muted pinks and light layers, everything is done with edge. Florals are abstract and embellished. Unexpected detail makes a welcome appearance, most notably in the form of dainty pom poms, and all that is feminine reins supreme again. Surrender to your inner femme and indulge in the new romanticism sweeping the fashion world off its feet.
The Fawcett Jumper | The Sorian Skirt Floral
The Newton Trench | The Fawcett Jumper | The Sorian Skirt Floral
The Amphora Top | The Twiggy Mini
For the girl with rock’n’roll spirit and tom boy tendencies, Spring has it covered as fashion’s love affair for tough luxe dressing continues. With an abundance of choice, discover elevated leather essentials, distressed basics and statement making sequins in a palette of deep ink, khaki and noir. Find new season leather adorned in metal hardware and biker detailing whilst embellishment embraces midnight hues and intricate textural patterning. Not for the faint hearted, sign up here.
The Bergman Dress
The Bowie Jacket | The Billet Blouse | The Sorian Skirt Gunmetal
The Aje Tee Distressed | The Garrison Short
Forever a cult favourite, this season nautical appreciation is amplified as oceanic tones and textures play muse and serve as ultimate inspiration. Incorporating beloved favourites, the new nautical is all about bold graphic stripes and statement separates. Look to cool neutrals as the palette of choice, before mixing in denim, embellishment and natural linen for a refreshed approach. Keep the look cool by adding luxe leather to the mix as well as style’s biggest obsession of the moment, cut-out shoulders.
The Thelma Top | The Twiggy Mini
The Peggy Sweater | The Pallenberg Mini
The Amphora Top | The Springsteen Short