01 Feb CAMPAIGN : AW17 LA DANSE GITANE
CAMPAIGN : AW17 ‘LA DANSE GITANE’
Inspired by a recent trip to the south of France, for AW17 our design duo explore the endless beauty and rich heritage of the Camargue. Travelling to the region for our co-designer, Edwina’s, marriage to Frenchman Felix, the pair were captivated by the magical surrounds and flamenco influence. Seeping into our latest designs, discover the essence of the Camargue as we launch ‘La Danse Gitane’ AW17. Dive in with us…
La Danse Gitane
Steeped in rich culture and tradition, the Aje A/W17 collection roots its inspiration in Camargue, France – forever enthralled by the region’s captivating Gypsies and Guardians.
Drawing upon Camargue’s deep-seated passion for gypsy customs, the collection has an inherent flamenco influence, referencing the flora and fauna synonymous with the natural surrounds.
Complementing an opulent array of luxurious texture and painterly prints, the seasonal palette looks to the colouring of exotic flamingoes, white Camargue horses and black bulls whilst the silhouettes and fabrications play upon a modern adaptation of this Gypsy culture.
STYLING // Edwina Robinson
PHOTOGRAPHY // Felix Forest
MODEL // Emma MacGowan @ IMG
BEAUTY // Isabella Schimid
HAIR // Julia Homard
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