The Aje Report | Online magazine | Behind The Scenes – Spring Summer 17
Aje is a fashion house dedicated to raw beauty, tough femininity and effortless cool.
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BEHIND THE SCENES | SPRING SUMMER 17

La dolce vita. Inspired by Bernardo Bertolucci’s 1996 film, ‘Stealing Beauty’, come with us as we take you behind the scenes for Spring Summer 17, ‘Benevolent’. From the film moments that started it all, to outtakes on our one and only campaign shoot, fall head over heels right here on The Aje Report.

“The most beautiful place to be is in love.”
STEALING BEAUTY

Baby faced, with those big old blues, there’s something about Liv Tyler that had us from the start. Nothing short of captivating, we take it way back with our seasonal muse, way back to ’96, to the 19 year old who stole our hearts as Lucy Harmon in Bernardo Bertolucci’s ‘Stealing Beauty’. Intoxicating, languid and sultry all at once, we take our cue from Bertolucci’s idyllic Italian countryside. Seeped in nostalgia, let your eyes do the walking, come behind the scenes with us…

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04 Jul

BEHIND THE SCENES : POSTCARDS FROM PARIS

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] POSTCARDS FROM PARIS Back from a whirlwind trip presenting the Resort 17/18 collection overseas, our International Sales Director, Samantha, shares her hot tips for doing Paris right. From where to stay to...

26 Jun

BEHIND THE SCENES : AJE DOES NEW YORK

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] AJE DOES NEW YORK Presenting our Resort 17/18 collection in the big apple for the first time, we headed to New York in collaboration with the Australian Fashion Chamber. The results?...

03 May

AJE DNA : ‘AWELYE’ RESORT 17/18

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] 'AWELYE' RESORT 17/18 A night to remember. With another year of magic done and dusted, we celebrate our favourite moments from the Resort 17/18 show held at the Art Gallery of NSW. Come behind...

01 Feb

CAMPAIGN : AW17 LA DANSE GITANE

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] CAMPAIGN : AW17 'LA DANSE GITANE' Inspired by a recent trip to the south of France, for AW17 our design duo explore the endless beauty and rich heritage of the Camargue. Travelling...

25 Jan

INSPIRATION : WHAT IS AUSTRALIAN STYLE

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] INSPIRATION : AUSTRALIAN STYLE In honour of our nation's day of days, we're exploring Australian style and what this means today. Asking a selection of our industry leaders their thoughts on the...

05 Jan

TRENDING : SUMMER 17 CAPSULE COLLECTION

[vc_row ds_tablet="on" ds_mobile="on" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" css_animation=""][vc_column offset="vc_hidden-md vc_hidden-sm vc_hidden-xs"][vc_column_text] TRENDING : SUMMER 17 CAPSULE COLLECTION La dolce vita. Inspired by the sweetness of an illustrious summer escape, we welcome you to our exclusive Summer 17 capsule...

23 Dec

INSPIRATION : FESTIVE SPIRIT

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column offset="vc_hidden-md vc_hidden-sm vc_hidden-xs"][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column offset="vc_hidden-md vc_hidden-sm vc_hidden-xs"][vc_empty_space height="60px"][vc_column_text] INSPIRATION : FESTIVE FEELING T'is the season. Wishing you all a very Merry Christmas and happy holidays from the entire Aje team. Take a...

21 Dec

INSPIRATION : AUSTRALIAN STYLE

[vc_row ds_tablet="on" ds_mobile="on" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_negative_margin="disable_negative_margin" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] AUSTRALIAN STYLE In honor of Anzac Day this weekend we're exploring Australian style, asking a selection of our industry leaders their thoughts on the topic. Be inspired, like...

20 Dec

INSPIRATION : JANE BIRKIN

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] INSPIRATION : JANE BIRKIN The inimitable icon and forever muse, Jane Birkin, serves as inspiration this season to our latest embellished beauty. Welcome to the Birkin Dress and story behind its creation. [/vc_column_text][vc_empty_space height="20px"][vc_single_image...

20 Dec

AJE DNA : ‘APOCALYPTIC PARADISE’

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] MBFWA : 'APOCALYPIC PARADISE' With another year of magic done and dusted, we celebrate our favourite moments, both backstage and from the runway. Come behind the scenes with us...

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