The Aje Report | Online magazine | Aje Insider – Anna Feller
Aje is a fashion house dedicated to raw beauty, tough femininity and effortless cool.
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ANNA FELLER

Introducing our first #AjeGirl for the Aje Insider, we welcome the incredible Anna Feller. A talented writer and wonderful mum to cheeky baby Banjo, Anna speaks to us about how and why she started her lifestyle website ‘Wilder’ and how to stay stylish with a three year old hanging off your arm.

ANNA FELLER

Introducing our first #AjeGirl for the Aje Insider, we welcome the incredible Anna Feller. A talented writer and wonderful mum to cheeky baby Banjo, Anna speaks to us about how and why she started her lifestyle website ‘Wilder’ and how to stay stylish with a three year old hanging off your arm.

THE LADY FLORENCE  DRESS | $625

How did you fall into your career?

Wilder began very organically. It really is just an extension of my life. It has also been a really nice creative outlet for me, I love being able to put energy into something passionate to me and aligns with my parenting style

 

What is the best part about your job?

To be able to create beautiful content alongside inspiring women and brands that connect with Wilders core.

 

Where do you find your inspiration?

The future generations

 

Who to you is aspirational?

Women! We all come from women.

 

• • •

 

 SHOP THE LADY FLORENCE DRESS  NOW | $625

THE AYALA WRAP DRESS | $495

THE ARIANNA BLOUSE | $345

THE AYALA WRAP DRESS | $495

What are your top 5 wardrobe staples?

Vintage Levis, jewels, a good leather jacket and cashmere/merino trackies

 

What is your top style tip?

Self expression. I don’t really follow trends I just dress how I feel.

 

What is your favourite thing that you own?

My bed.

 

Where do you see yourself in the next 5 years?

Running Wilder full time. Living between Sydney and Byron Bay, with lots of travel to Canada to spend more time with my family.

 

What keeps you motivated?

My son Banjo, my amazing crew of girlfriends, weekends away in nature, living a clean lifestyle, swims in the ocean, positive affirmations and daily meditation.

 

If you could tell your younger self one piece of advice what would it be.

Embrace opportunities that come with an open mind and enjoy the journey ahead however things may roll out.

 

•••

 

SHOP THE LADY EDWINA DRESS NOW | $555

THE LADY EDWINA DRESS | $555

THE LADY FLORENCE DRESS | $625

THE LADY FLORENCE DRESS | $625


The Aje Girl: Anna Feller (@Annafeller)

Photographer: Brigette Clark (@BrigetteClark_)

Stylist: Hannah Busby

Hair and Makeup: Isabella Schimid @ Union Management (@IsabellaSchimidMakeup)

How to achieve Anna’s Look:

  1. Use Vanessa Megan Rose and Chamomile hydrating cream for the base
  2. Next is the Jojoba Company face oil massaged into the skin to create a glow
  3. Darken and define the brows using 3D Brow Tones eyebrow enhancer
  4. The Base by Lara Bingle Velevt Bronzing Makeup Base applied around the eyes for contour and on cheek bones for that sun kissed glow
  5. Applied Lanolips Original Ointment
  6. Applied Eleven sea salt spray and tonged with GHD Curve

MOBILE DEVICES BELOW

Anna Feller for Aje Insider

How did you fall into your career?

Wilder began very organically. It really is just an extension of my life. It has also been a really nice creative outlet for me, I love being able to put energy into something passionate to me and aligns with my parenting style

 

What is the best part about your job?

To be able to create beautiful content alongside inspiring women and brands that connect with Wilders core.

 

•••

 

SHOP THE LADY FLORENCE DRESS NOW | $625

aje-insider-anna-feller-white-maxi-dress-broiderie-anglais-bondi-beach-jpg-2
aje-insider-anna-feller-white-maxi-dress-broiderie-anglais-bondi-beach
aje-insider-anna-feller-soft-pink-tulip-print-wrap-dress-bondi-beach-2

Where do you find your inspiration?

The future generations

 

Who to you is aspirational?

Women! We all come from women.

 

•••

 

SHOP THE AYALA WRAP DRESS NOW | $495

aje-insider-anna-feller-soft-pink-tulip-print-bondi-beach-3
aje-insider-anna-feller-soft-pink-tulip-print-bondi-beach-1
aje-insider-anna-feller-blue-chambray-lady-edwina-cutout-dress-bondi-beach

What are yout top 5 wardrobe staples?

Vintage Levis, jewels, a good leather jacket and cashmere/merino trackies

 

What is your top style tip?

Self expression. I don’t really follow trends I just dress how I feel.

 

What is your favourite thing that you own?

My bed.

 

•••

 

SHOP THE LADY EDWINA DRESS NOW | $555

aje-insider-anna-feller-blue-chambray-lady-edwina-cutout-dress-bondi-beach-2
aje-insider-anna-feller-blue-chambray-lady-edwina-cutout-dress-bondi-beach-3

Where do you see yourself in the next 5 years?

Running Wilder full time. Living between Sydney and Byron Bay, with lots of travel to Canada to spend more time with my family.

 

What keeps you motivated?

My son Banjo, my amazing crew of girlfriends, weekends away in nature, living a clean lifestyle, swims in the ocean, positive affirmations and daily meditation.

 

If you could tell your younger self one piece of advice what would it be.

Embrace opportunities that come with an open mind and enjoy the journey ahead however things may roll out.

 


The Aje Girl: Anna Feller (@annafeller)

Photographer: Brigette Clark (@BrigetteClark_)

Stylist: Hannah Busby

Hair and Makeup: Isabella Schimid @ Union Management (@IsabellaSchimidMakeup)

How to achieve Anna’s Look:

  1. Use Vanessa Megan Rose and Chamomile hydrating cream for the base
  2. Next is the Jojoba Company face oil massaged into the skin to create a glow
  3. Darken and define the brows using 3D Brow Tones eyebrow enhancer
  4. The Base by Lara Bingle Velevt Bronzing Makeup Base applied around the eyes for contour and on cheek bones for that sun kissed glow
  5. Applied Lanolips Original Ointment
  6. Applied Eleven sea salt spray and tonged with GHD Curve
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