The Aje Report | Online magazine | Aje Insider – Ally May Hayward
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ALLY MAY HAYWARD

Vintage lover and talented writer, our latest #AjeInsider, Ally May Hayward, talks all things lifestyle blogging, her passion project ‘Substance’, and the secrets behind where she finds her style inspiration.

ALLY MAY HAYWARD

Vintage lover and talented writer, our latest #AjeInsider, Ally May Hayward, talks all things lifestyle blogging, her passion project ‘Substance’, and the secrets behind where she finds her style inspiration.

Tell us a little bit about your blog Substance, and why did you start it?

I started Substance as a creative outlet. I was modelling and running a vintage online store, but wanted to write. I started out with it being purely fashion and it has now evolved into more of a lifestyle website – the word Substance now has so much more meaning to me and what I love to share with my readers.

 

What are some exciting collaborations you are currently working on?

2017 has been such a great year so far – I have some great beauty collaborations coming up with Wella and Giorgio Armani. Each month is so different, which is what I love about my job!

Talk us through a day in the life of Ally May Hayward?

Every day is generally different for me – but based on this I need have some sort of structure otherwise I go a little crazy.
– Wakeup 7:30am
– Coffee and emails and social media
– Head to the gym
– Check in with my agency to see what is coming up
– Write a to-do list (I use a really great app as well as hand written notes)
– Go over client briefs and begin conceptual ideas
– Either write or photograph product
– Potentially a photoshoot
– Meetings with clients
– Attend an event
I try dedicate certain days to certain things. Example: write on a Monday, shoot on a Tuesday. But it always depends on what creative project I am working on that week.

 

Where do you find your inspiration?

Art, film, literature, old magazines. I really like removing myself from a digital sense when inspiration from my IG, Pinterest et al, gets too much! I think it’s really important to immerse yourself in the world around you as well. Travel is always a great source of inspiration for me.

You have travelled a lot, how has this has influenced you creatively?

Every place I have travelled has influenced me in different ways.

For example, South East Asia makes me realise what I don’t need in life. It’s so easy to get caught up in technology, but sometimes its nice to live slowly.

LA definitely influenced the healthy side of me – from their food to their healthy mindset, it’s truly inspiring.

New York has my heart in the sense of art and culture. I could definitely live there and hopefully one day I will. There is a buzz – the people, the fashion it’s electric and it’s impossible not to be inspired. Another place that has influenced me culturally is Berlin. As soon as I landed it felt like home.

 

Any hidden gems you would like to share with us?

What I loved about NYC there was always a new bar or a new show to go and see. My list is extensive, but my hidden gems would definitely be:
Manhattanville Coffee (167 Rogers Ave, Brooklyn, NY 11216, USA)
Hinterland bar (739 Church Ave, Brooklyn, NY 11218, USA)
Sweatshop (232 Metropolitan Ave, Brooklyn, NY 11211, USA)
Brooklyn and Williamsburg are my favourite places!

Who is your style muse?

So many different people – they all kind of fuse. Alexa Chung for her vintage feminine meets masculine vibe. I feel like everyone always lists her, but she rocks it.

 

What are the essentials in your wardrobe for everyday style?

Denim of course. Vintage and sneakers

 

What are the three life rules you live by?

Always be kind to people, be authentic and be assertive. Those three things really go a long way. Also; another would be to laugh and not take life too seriously. I am really bad at sticking to only three things! Ha.

 

What are you currently listening to?

My music taste is eclectic. One day I could be listening to Banks, Amy Shark, old-school Radiohead or Elton John, and the next I have a playlist of hip hop. I have been listening to Kendrick Lamar’s new album religiously though. But, who hasn’t? Ha!!

 

Where do you see yourself in the next 5 years?

This is such a tough one! I am a huge believer in setting a loose guideline of how you want your life and career to play out, but I also think there’s something great in letting life play out. The unknown can be scary, but I truly believe life has a way of making sure you’re on the right path.


The Aje Girl: Ally May Hayward (@AllyMayHayward)

www.substance.cc/

MOBILE DEVICES BELOW

Tell us a little bit about your blog Substance, and why did you start it?

I started Substance as a creative outlet. I was modelling and running a vintage online store, but wanted to write. I started out with it being purely fashion and it has now evolved into more of a lifestyle website – the word Substance now has so much more meaning to me and what I love to share with my readers.

 

What are some exciting collaborations you are currently working on?

2017 has been such a great year so far – I have some great beauty collaborations coming up with Wella and Giorgio Armani. Each month is so different, which is what I love about my job!

Talk us through a day in the life of Ally May Hayward?

Every day is generally different for me – but based on this I need have some sort of structure otherwise I go a little crazy.
– Wakeup 7:30am
– Coffee and emails and social media
– Head to the gym
– Check in with my agency to see what is coming up
– Write a to-do list (I use a really great app as well as hand written notes)
– Go over client briefs and begin conceptual ideas
– Either write or photograph product
– Potentially a photoshoot
– Meetings with clients
– Attend an event
I try dedicate certain days to certain things. Example: write on a Monday, shoot on a Tuesday. But it always depends on what creative project I am working on that week.

 

Where do you find your inspiration?

Art, film, literature, old magazines. I really like removing myself from a digital sense when inspiration from my IG, Pinterest et al, gets too much! I think it’s really important to immerse yourself in the world around you as well. Travel is always a great source of inspiration for me.

You have travelled a lot, how has this has influenced you creatively?

Every place I have travelled has influenced me in different ways.

For example, South East Asia makes me realise what I don’t need in life. It’s so easy to get caught up in technology, but sometimes its nice to live slowly.

LA definitely influenced the healthy side of me – from their food to their healthy mindset, it’s truly inspiring.

New York has my heart in the sense of art and culture. I could definitely live there and hopefully one day I will. There is a buzz – the people, the fashion it’s electric and it’s impossible not to be inspired. Another place that has influenced me culturally is Berlin. As soon as I landed it felt like home.

 

Any hidden gems you would like to share with us?

What I loved about NYC there was always a new bar or a new show to go and see. My list is extensive, but my hidden gems would definitely be:
Manhattanville Coffee (167 Rogers Ave, Brooklyn, NY 11216, USA)
Hinterland bar (739 Church Ave, Brooklyn, NY 11218, USA)
Sweatshop (232 Metropolitan Ave, Brooklyn, NY 11211, USA)
Brooklyn and Williamsburg are my favourite places!

Who is your style muse?

So many different people – they all kind of fuse. Alexa Chung for her vintage feminine meets masculine vibe. I feel like everyone always lists her, but she rocks it.

 

What are the essentials in your wardrobe for everyday style?

Denim of course. Vintage and sneakers

 

What are the three life rules you live by?

Always be kind to people, be authentic and be assertive. Those three things really go a long way. Also; another would be to laugh and not take life too seriously. I am really bad at sticking to only three things! Ha.

 

What are you currently listening to?

My music taste is eclectic. One day I could be listening to Banks, Amy Shark, old-school Radiohead or Elton John, and the next I have a playlist of hip hop. I have been listening to Kendrick Lamar’s new album religiously though. But, who hasn’t? Ha!!

 

Where do you see yourself in the next 5 years?

This is such a tough one! I am a huge believer in setting a loose guideline of how you want your life and career to play out, but I also think there’s something great in letting life play out. The unknown can be scary, but I truly believe life has a way of making sure you’re on the right path.


The Aje Girl: Ally May Hayward (@AllyMayHayward)

www.substance.cc/

MOBILE DEVICES BELOW

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